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THE FOUNDER / MY STORY /LYRIC GINSBERG

This work took twenty-five years to look obvious

Spiral Kinetics® wasn't invented in a weekend, and it wasn't invented recently. It was discovered many decades ago from training, teaching, seeing what was missing, designing, and paying attention to what actually changes a human body.

I wasn't looking for just a method. I was looking for what really worked.

Roughly twenty-five years ago I began chasing the same question through gymnastics, strength work, yoga, martial arts, rehabilitation, dance, and every system that claimed to understand the body. I wanted a movement system that landed the plane. One that gave me the foundation of movement. Some parts I found worked. Most didn't. Not the way I wanted it to. The parts that kept working seemed to have one thing in common though: rotation, spiral loading, and the ability to change direction under control.

I was a fitness trainer. And due to this burning question I simply refused to workout  (which was a strange thing for a trainer to do). I stopped all together and thought and observed. Then one day in 2001 someone whispered "spirals". They did it innocently and with little meaning, but it caused an explosion to go off in my head. I began to brainstorm and do thought experiments... and then created Spiral Kinetics® from theory alone. And then I noticed it everywhere. I noticed that the people who moved well — really well, for a long time — were not the ones with the biggest muscles or the most credentials. They were the ones who could organize force in coiled curves, who could fall and recover, who could generate power from awkward positions without negotiation. And I noticed what was missing from everyone's training routine. 

I'm Lyric Ginsberg and Spiral Kinetics® is the system I built for elite training. To remove the need for chiropractic, physical therapy, and massage (though you may want to use these anyway). Not as a style. As a complete body language... that frees the body as well as the mind.

Portrait of the founder, a silver-haired man in warm indoor light

Spiral Kinetics®

A REGISTERED TRADEMARK MEANS A REAL STANDARD. IT MEANS THE WORK HAS BEEN EXAMINED, NAMED, AND PROTECTED.

The registered Spiral Kinetics® mark matters because this system is not just a collection of exercises. It is a coherent approach to human movement: spiral mechanics, embodied intelligence, and the training of capability across every direction developed decades ago. 

Registration is not the finish line. It is a commitment. It says the work is serious enough to be held to a higher standard, and that the people who teach it will be held to one too.

The broader arc

Spiral Kinetics® is one expression of a larger question: what is a human being actually capable of?

That question led to Power Builders® competition, the Singularity™ sport, and the broader ecosystem built around embodied performance. Spiral Kinetics® is the movement language underneath it. Power Builders® Excellence Center is the arena where that language gets tested, displayed, and pushed further.

I built Spiral Kinetics® because I wanted a training system I could trust in so I could teach individuals and coaches to use it for a lifetime. I built Power Builders® Excellence Center as a business to feed a larger culture — athletes, coaches, competitors, researchers, artists, politicians, business owners and entrepreneurs - in mind, body, being, and actions in the world.  

And I created and founded the Bad-Ass-Ultra-Modern-Luxury brands:
 
Spiral Kinetic® Evolutionary Fitness, 
Personal Acceleration® Coaching, 
Evolved Love™ Relationship systems, 
The Singularity™ Sport,
PowerBuilders® Excellence Center and Embodied Excellence Competition,
and the practical philosophy of Embodied Realism™.

With over 30 years in the entire self-evolution industry I've helped people physically heal and develop athletic prowess in their chosen sport, event, or lives… accelerating performance and giving them access to new inner abilities. 

Here at Spiral Kinetics® and Power Builders® you will find your 
Embodimentor™ guide. 

Our door is open to the next success being …YOU.

Come join our Thrivolution™


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